Local businesses and shops are being invited to make their premises a colourful and vibrant part of this year's Lord Mayor's Procession in July.
The council, which is organising the Lord Mayor’s Weekend on 13 & 14 July, has joined with Norwich Business Improvement District (BID) to encourage local shops and businesses along the route or in nearby streets to decorate their shop windows, doors or balconies in bright carnival colours, dovetailing with the theme of the parade which this year is Norwich Loves You. The theme was chosen to flag up that the city has long been a place where everyone is safe and all are welcomed, whatever community they come from.
This year’s procession will follow a new reversed route, aimed at encouraging crowds enjoying the spectacle to stay and participate in other free activities and amenities in Chapelfield Gardens and the city centre.
It will start out from Norwich Cathedral at 3pm on Saturday 13 July along the following route: Tombland, Queen Street, St Andrews Street, Exchange Street, Gentleman’s Walk past Norwich Market, Haymarket, Brigg Street and Theatre Street, heading towards Chapelfield Gardens where a full programme of entertainment will be going on throughout the afternoon and evening.
The council suggests displays can be on view from the beginning of July onwards and is offering themed posters for the event which can be included in the window displays. Please email to events@norwich.gov.uk to request posters.
Decorated windows will be featured on the council’s social media channels with the hashtag #LMWLOOK
Norwich Market will also be joining in the fun with decorations and activities throughout the day.
The procession will include the city’s civic dignitaries in colourful historic costumes, marching musical bands, acrobats, giant puppets, carnival flags and feathers, with many local groups and organisations taking part.
Applications are invited for walking or non-motorised float entries to join the procession. Norwich City Council has removed all participation fees for schools, community groups, charities and businesses taking part.
Norwich City Council’s leisure and cultural services manager Clare Hubery said: “This year’s Lord Mayor’s Weekend and Procession will bring the vibrant colours and sounds of the carnival to our city centre. We want the joy of our procession to fill the streets and it would be wonderful if our local shops and businesses along the route joined in by decking out their frontages with bright displays.”
For more information, and to apply, see www.norwich.gov.uk/lmw
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