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Town Deal project: Branding

Work in Norwich logo

Project complete October 2022

Project brief: This project led by Norwich Business Improvement District, aimed to establish a cohesive commercial proposition for Norwich as ‘the place’ for business and promote the city as one of the best places in the world to live, learn, work and succeed. It aimed to articulate the city as having real opportunity and an amazing quality of life that retains and attracts top talent to drive business, similar to that of the successful neighbouring cities, Cambridge and Oxford.

A major component of the project was to be the creation of a digital platform to act as a gateway for new businesses and people to understand what the city offers, articulating the distinctive opportunities in each of the eight districts. It aimed to attract new business and welcome people into these social innovation networks, providing information and support to potential new businesses and individuals. 

Work in Norwich (WiN) was launched in October 2022 - read more about the WiN launch.

Find out more on the Work in Norwich website.

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