About the masterplan
East Norwich presents a regeneration opportunity that will be transformational for the city of Norwich. It is located in close proximity to Norwich’s thriving city centre and adjacent to, and partly within, the Broads National Park, and is comprised of a number of key sites including the Deal Ground/May Gurney site, the Utilities site and Carrow Works.
The area faces many challenges and constraints to development. The masterplan provides an opportunity to look at all the sites together. This will help to ensure a more coordinated approach is taken to meeting these challenges, with the aim being to create an exciting, vibrant, productive and sustainable quarter for the city. New housing, employment and investment will act as a catalyst for regeneration of both East Norwich and the wider city.
Story so far
Norwich City Council has been committed to maximising the regeneration potential of East Norwich for many years. In 2018 Norwich City Council commissioned a study to explore the opportunities for wider regional regeneration of the sites when the Carrow Works site became available. ‘A Vision for East Norwich’ identifies the release of Carrow Works as presenting a ‘once in a generation’ opportunity to address the challenges of the three sites strategically.
It sets out a vision for East Norwich as a new productive quarter for the future growth of the city, linking the city centre with Whitlingham Country Park and The Broads National Park network. It envisages that the quarter could provide up to 4,000 new homes and 100,000 square meters of employment space, accommodating up to 6,000 new jobs.
The Vision for East Norwich forms the starting point for the emerging vision for East Norwich. The emerging vision has also been informed by the GNLP, and is summarised in the adjacent text.
The Carrow Works site has recently become available for redevelopment and there is now a general consensus among the key landowners and developers for the individual sites, and the relevant local planning authorities, that a masterplan should be progressed to ensure comprehensive regeneration of this new urban quarter of the city.
